Mumm Napa Blog & Social
As part of a larger content strategy initiative, after the website launched, our team developed a blog with a continued lifestyle approach. The blog works to shift the sparkling wine industry away from special occasions only and into everyday is reason enough. Writing and editing posts ranged from perfect pairings for seasonal activities, to winemaker profiles, to invented occasions that are made better with bubbles, the blog became a launching platform for an overarching social campaign.
Social media content continues the brand activation and consumer interaction with custom-written posts for Facebook, Instagram, and Twitter. In these channels, I spent monthly efforts inspiring moments of celebration, bringing the initial brand content strategy full circle.