Pruf Cultivar

 Credit: Pruf Cultivar

Credit: Pruf Cultivar

Prūf Cultivar crafts the highest quality cannabis and sets a new standard for high-tech growing conditions; it’s elevated cannabis. Setting an industry standard in a newly emerging craft industry, Prūf’s story is about its growers, its facilities, and its superior product.

Custom website copy and messaging strategy elevate Prūf as a technology leader — a focused and innovative pioneer. The brand’s voice and tone is clear and straightforward, a trusted expert, yet not clinical in its delivery.

Content is organized and paced to orient users into this once-taboo industry and assure them they’ve come to a trusted source. From product descriptions to a glossary, the writing is a non-intimidating introduction to a brave new world.

ROLES PLAYED

-NAMING
-WEBSITE COPY
-VOICE & TONE
-INFOGRAPHIC
-NEWSLETTER STRATEGY

AWARDS

IMA BEST IN CLASS
GOLD DAVEY
COMMUNICATION ARTS WEBPICK OF THE DAY
W3